DEVELOPING A CAMPAIGN PLAN

DEVELOPING A CAMPAIGN PLAN
The purpose of developing a Campaign Plan is to outline how you plan to get a 50% plus 1 majority on Election Day. Developing a campaign plan is crucial to your success. The plan is your roadmap to Election Day victory. It outlines each step in your campaign from the time you decide to run until the polls close on Election Day. Problems always arise and campaign plans can be altered. What is important is that you have a plan outlining what you will do to win, how and when you will implement your strategy, and finally how much it will cost to.

Before you begin writing your plan, you will already have thought about the following:
A. Your Campaign theme.
B. The several issues you will run on
C. Events to highlight your issues
D. Profiling your election constituency and highlighting the people and areas likely to vote for you.

Next step
How will you communicate your message to your people and get the 50% plus 1 majority?

You can communicate directly with voters by:
1. Going door to door;
2. Writing to voters;
3. Telephoning voters;

You can communicate indirectly with voters by;
1. Yard signs & bumper stickers
2. Radio messages;
3. Television messages
4. Internet (both indirect and direct)

In order to communicate your message, you need to raise money.

Your campaign plan should consist of outlining the various forms of communication and how much they will cost.

In addition, there should be cost estimates for office space, computer and other office equipment and staff depending on the office you are running for and the location.
Next step – Once you have your written campaign plan, the next step is raise the funds to execute the plan.

HOW TO RAISE MONEY TO FUND THE CAMPAIGN?
1. Candidate
2. Family/friends/associates
3. Candidate solicitation in person and by phone
4. Direct Mail
5. Fundraising events
6. Other sources: the Party.

In addition to guiding your campaign, a well thought out plan can help raise money. You will have a good sense of the costs involved in communicating your message. This is important when approaching your family, friends, associates or strangers. One of the first questions will certainly involve campaign costs. With an understanding of the campaign components, you can speak with greater authority and confidence.
This part is a very brief overview of some of the elements involved in writing a Campaign Plan. You should also consider hiring a professional to help you write your plan. Good luck with your campaign.

HOW TO GET YOUR OPPONENT TO DO YOUR OPPOSITION RESEARCH
In the frenzy of collecting voting records, financial records, and a variety of other information, it’s easy to overlook one critical piece of opposition research. And the best part about it is that your opponent will put it together and deliver it to you for free.

What is it? Constituent letters; One of the first things every challenger should do with opposition research is collect constituent letters from the incumbent.

The process is simple. Have your supporters send letters to the incumbent’s official government office asking for information on where the incumbent stands on an issue. Each letter should only address one issue and be written by a real constituent.

If you have time, you might even send a set of letters for every issue you think will come up during the campaign (each from a different person, of course). The first simply asks for the incumbent’s position on the issue.

The second letter should clearly communicate that the author disagrees with the incumbent’s position on the specific issue.

The third letter should be written so that it seems like the author shares the incumbent’s position on the issue.
The worst outcome is that you receive consistent responses, and you have good information on how your opponent articulates each issue.

A better outcome is that you receive contradictory responses. Sure, the incumbent will say the letters were written by interns or entry-level staff, but they will still have the incumbent’s signature and that’s what counts. Having signed letters that say different things is great ammunition for the campaign.

The best outcome is that you don’t receive responses. Imagine how much fun you’d have running against an incumbent who doesn’t think it’s important to answer constituent correspondence. Be sure to carefully document when each letter is sent and when the responses are received.

Do not make up names. Do not ask the authors to misrepresent their true beliefs. That allows your opponent to claim entrapment when he gets caught playing both sides.

For example, notice that the incumbent doesn’t say the author is against the tax cut – just that he is concerned. It would be easy to believe, however, that the author is against the tax cut.

It’s a simple project, but it will take some work to get it organized. At the end of the day, though, you can’t beat a deal that has your opponent doing your opposition research for you.

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