As president of Ford Motor Co., Robert McNamara once briefly pondered a decision made by one of his executives and then asked him, “What did you decide not to do?”

It wasn’t that McNamara thought the executive had made a poor decision – but how could he know for sure if he didn’t know what options had been rejected? McNamara, as a wise and successful leader, wanted to be satisfied that multiple options had been considered. He didn’t settle for the obvious decision, even if it looked good on the surface. He wanted the best decision.

Why is it important to consider multiple options during the decision making process? Here are three reasons:

1. With options come possibilities.
If we don’t have options or if we don’t know our options, we’re stuck. We have little choice but to stay in the traffic jam. In decision making, if we do not have options, we only have one decision. And that decision may be the wrong decision, or it may not be the best decision.

2. With options come insights.
The more options we have, the more we can see what is not obvious to others. And people who are successful see what is not obvious to others. They don’t see what others can’t see; they just see what others don’t seem to see.
Successful people engage that creative part of their minds and ask, “Well, I wonder how else I can look at this problem? I wonder how else I could deal with this decision. I wonder what other possibilities I have there;”

3. With options come options.
Options are a result of thinking early, often and differently. And when we think early, often and differently, we begin to create more options within our life. Options come from the disciplines of pursuing options. And very often they take us down roads we never would have traveled, to places we never would have seen, where we find new options we never would have considered.

Fred Smith, a businessman in Texas has a sign on his desk that says, “But on the other hand…” He’s an optional thinker, and he’s taught me to be an optional thinker too. So when somebody asks me to make a decision about a situation, I don’t offer a solution, I ask a question: What are our options? Give me the good, give me the bad, give me the pretty, give me the ugly, give me the impossible, give me the possible, give me the convenient, and give me the inconvenient. Give me the options. All I want are options. And once I have all the options before me, then I comfortably and confidently make my decision.



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